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Brand Identity
Sharon Vincuilla started Human Canine Collaborative as a way to provide coaching and consulting services to cultivate mutually beneficial and respectful relationships between humans and dogs. She wants to reimagine the way we live with dogs.
In the new brand identity for Human Canine Collaborative, it was crucial that the human and dog be represented as two equals that are willing participants in the relationship. Don’t Be Jealous Studios used a simple linear illustration that represents the two parties as fully individual, but connected by their bond. The expressions of the human and dog also highlight the brand’s goal of grounded living through introspection and connection. The color palette uses calming greens and neutrals, with a fun pop of purple to add a little vibrance and incorporate one of Sharon’s favorite colors.
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Jean Pongsai, Designer
Calvin Ly, Copywriter & Designer -
Brand Consultation
Identity & Logo design
Web Design & Development
Social Media Applications
Course Materials and Templates
