Ocean Needs More Friends

Through 72andSunny, Surfrider Foundation launched a series of billboards to support their latest fundraiser.

Through morally questionable and shocking billboards, we created a series of static and digital OOHs that shook Angelenos and New Yorkers out of apathy and flipped indifference into accountability. Ragebait with a purpose. Reaction with tangible next steps and outcomes. With a $70K budget, the campaign was able to raise over $1.1M.

Role
Designer, Design Direction

Team
Bryan Rowles, CCO
Jason Norcross, CCO
Mike Farrell, Design Director
Natasha Cirisano, Design Director
Natalie Mayer, Designer
Charlier Boiler, Writer
Aimee Dunnder, Executive Producer
Samantha Davenport, Senior Producer

72andSunny