Ocean Needs More Friends

Through 72andSunny, Surfrider Foundation launched a series of billboards to support their latest fundraiser.

Through morally questionable and shocking billboards, we created a series of static and digital OOHs that shook Angelenos and New Yorkers out of apathy and flipped indifference into accountability. Ragebait with a purpose. Reaction with tangible next steps and outcomes. With a $70K budget, the campaign was able to raise over $1.1M.